STATE OF DECAY 2
ACTIVATION . SOCIAL . CAMPAIGN
Wunderman Thompson . Creative Director . 2018
ECD: ECD: Cass Zawadowski . ACD Copywriter: Paul Galbraith . Art Director: Rick Perri
Xbox was looking to expand their audience with the release of a sequel to one of it's signature titles, State of Decay.
Gamers trust gamers when it comes to which games they should play.
What we did:
Rather than just sending gaming influencers a copy of the game, we took a small group of them into the woods and showed them how to kill Zombies. Over the course of a weekend we put our influencers through Zombie training, filmed it all and created some really unique content to get gamers excited about State of Decay 2.