jeremy lenz
creative & art direction

work     here's some random design work     about

Xbox
State of Decay 2

Influencer Activation . Wunderman Thompson . Associate Creative Director . 2018
ECD: Cass Zawadowski . ACD Copywriter: Paul Galbraith . Art Director: Rick Perri

Case Study

Xbox was looking to expand their audience with the release of a sequel to one of it's signature titles, State of Decay. Rather than just sending gaming influencers a copy of the game, we took a small group of them into the woods and showed them how to kill Zombies. Over the course of a weekend we put our influencers through Zombie training, filmed it all and created some really unique content to get gamers excited about State of Decay 2.

Video Series

 

 

Life360 “Parent Puberty”

Life360 “Parent Puberty”

Theraflu “Right to Recover”

Theraflu “Right to Recover”

FIGR “Go Sessions”

FIGR “Go Sessions”

Church’s Chicken “The Collection has Landed”

Church’s Chicken “The Collection has Landed”

Buckley’s “No Time for Sick”

Buckley’s “No Time for Sick”

Volvo “Candanavia”

Volvo “Candanavia”

McDonalds “Canadian Farmers”

McDonalds “Canadian Farmers”

Durex “Savvy Lovers”

Durex “Savvy Lovers”

BMW “8 Series”

BMW “8 Series”

Mastermind Toys “Shopping Experience”

Mastermind Toys “Shopping Experience”

Xbox “State of Decay 2”

Xbox “State of Decay 2”

Amazon “Fire Tablet”

Amazon “Fire Tablet”

jeremy lenz
creative & art direction

toronto canada  jeremy.lenz.ad@gmail.com