Influencer Activation . Wunderman Thompson . Associate Creative Director . 2018 ECD: Cass Zawadowski . ACD Copywriter: Paul Galbraith . Art Director: Rick Perri
Case Study
Xbox was looking to expand their audience with the release of a sequel to one of it's signature titles, State of Decay. Rather than just sending gaming influencers a copy of the game, we took a small group of them into the woods and showed them how to kill Zombies. Over the course of a weekend we put our influencers through Zombie training, filmed it all and created some really unique content to get gamers excited about State of Decay 2.
