ACTIVATION . SOCIAL . CAMPAIGN
Wunderman Thompson . Type1 . Creative Director . 2019
ECD: Alexis Bronstorph, Cass Zawadowski . ACD Copywriter: Karen Oakley . Art Director: Duc Bahn . Copywriter: Liam Hallam
Despite great reviews on the Atlas and Tiguan, VW rarely makes it on an SUV buyers consideration list.
SUV buyers do a lot of research before even considering a new vehicle.
What we did:
We gamified the online car shopping experience by rewarding SUV buyers for how long they spent looking at our competitors.