BRANDING . PRINT . OUTDOOR . TV
Havas Worldwide . Art Director . 2012 – 2014
ECD: Jon Frier . Copywriter: Bill Shaefer
Volvo has always been that Swedish car company. But they were looking for ways to be a bit more grounded in Canada.
Canada and Scandanavia have quite a few similarities.
Show Canadians that Volvo is the car made for Canada, because it was made Sweden.
Print & Outdoor