STAR WARS
FIND THE FORCE

WEB
NFA . Art Director, Designer . 2017

Challenge

Disney wanted to get fans excited about the toys and merchandise they were releasing for “The Last Jedi”.

Insight

The Star Wars fanbase loves any chance to interact with the brand and feel like they are part of the Star Wars universe.

Idea

We want to gamify the toy buying experience so that fans get a chance to be a part of the Star Wars universe.

Find the Force.

This mobile first online experience not only shows you where to buy the toys and when they will come available. It also allows to you to pick a side, battle, takeover locations and help your side dominate the map.