OLG PLAYCATION

CAMPAIGN . PRINT . OUTDOOR
Wunderman . Art Director . 2016 – 2017

In 2016 and 2017 OLG embarked on a massive multi-channel campaign. The idea was around taking a playcation. A short trip to your local OLG Casino to play some slots and tables. A quick vacation surrounded in play.

I was tasked to create the look of the campaign and bring it to life across multiple channels including outdoor, digital outdoor, newspaper, transit, digital and many more.

This is just a sampling of the executions we put together for the Playcation campaign. We shot multiple couples and created several backgrounds so that we could contextualize each ad to the local Casino.