NATURE'S WAY & ATB FINANCIAL
WEB . UX
Tribal . Art Director . 2017
Nature’s Way is a leader in healthy living and supplements that can help you live a healthy lifestyle. Their website felt old, generic and boring.
We took a very clinical looking site and turned it into a site focused on healthy living. Lots of photography, mixed with articles help make this site more human, more lifestyle focused and easier to digest.
ATB Financial has a banking website. And that’s about it. It looks and acts like a banking website.
Banking doesn’t have to feel like banking. We started by extending ATB’s colour palette so that we could really brighten everything up. Then we took Pepper, they’re current mascot and brought him right up front.