As a freelancer, you’re usually a little on the outskirts of big projects like this. But for a year, this was huge part of my life. “Not without Candian Farmers” was a huge national campaign that touched every type of media you can think of. My role in this project was to bring the digital campaign to life. From the main campaign, to unique pr pieces and finally to a whole new web experience for people looking to interact with the campaign.
The meat, or lack there-of.
For the core campaign, we really wanted to showcase what you are missing when you leave out Canadian Farmers. All of our assets would feature Mcd’s without the beef, or eggs, or chicken, or potatoes. The bright, eye-catching visuals were built out across display, social, page takeovers and all over McDonalds.ca.
Taking it to the next level.
We wanted to make an even bigger splash in an unexecpected place, your local grocery store. For a very limited time, we placed McD’s ground beef, eggs, potatoes and chicken in grocery stores. The design was all about showing that these 100% real foods are the core ingredient in your favourites menu items.
Our food. Your questions.
With such a huge campaign, we needed a really unique destinations. So we built “Our food. Your questions.” This was a space where anyone can ask us about our food, our policies and our mission for the future. It’s an honest and powerful way for the brand to interact with Canadians.