MCDONALDS
100% CANADIAN. 100% REAL.
CAMPAIGN . PACKAGING . WEB
Tribal Worldwide . Art Director, Designer . 2016 – 2017
Challenge
McDonalds Real Food campaign has been going on for about 3 years. Despite being extremely successful, the initial excitement has started to wane.
Insight
People are still reluctant to believe that McDonalds is “Real Food”.
Idea
Remind people that McDonalds is in fact real food in places where they expect to see real food.
100% Canadian.
Using real products in real stores we brand fresh ground beef, eggs, potatoes, chicken and milk with McDonalds products.
Our food. Your questions.
With a new push to get people talking about McDonalds and how they make their food, it made sense to redesign the main hub for peoples questions. Now it’s more visual, easier to use and works great on all devices.
