Multi touch-point campaign. Wunderman Thompson . Associate Creative Director . 2021
ECD: Jared Kozal. CD: Ashley Andrews . ACD Copywriter: Karen Oakley . Designer: Laura Galante . Copywriter: Nelle Thomas
“The Talk” TV and Online Video
We had this idea that when you’re kid turns a certain age, you change as much as they do. You worry more, you ask more questions, you wonder if you raised them right. And Life360 can help you feel more at ease, more like yourself. So we coined the term “parent puberty.” Then we watched as many sex ed videos as we could find. We learned a lot about our changing bodies, and ultimately how to flip the script on a topic we rarely talk about.
Move over Dr. Spock.
We wrote a parenting book, kind of. This is a book for parents of teens and pre-teens assuring them that the changes that are feeling and seeing are totally normal. Written by us and illustrated by the amazing Henn Kim, our book takes you through all the symptoms of parent puberty and how to overcome them. We sent this book to influencers and gave them out to current members.
Driver Safety feature video.
Digital Safety feature video.
The video campaign.
“The Talk” was our main TV spot and online video. But we also extended our campaign with fun little 15 second spots that focused on specific features of the app.
This is puberty.
My partner and I loved this idea the second we thought of it. It’s fun, it’s real and it’s sticky. It just stays with you when you hear it. As well as helping sell a scary idea to a great client, we also oversaw a small team that brought everything together.