DESIGNS BY RACHEL FOX
BRANDING . WEB . PACKAGING
No Agency . Creative Director, Designer . 2017
Fashion designer Rachel Fox was looking to launch a line of bathing suits. Being the new girl in a very competitive market means that you need to stand out.
The branding has nods to its Celtic roots, a symbol that even makes an appearance in the design of the bathing suits. The photography is not just about the bathing suit, but about the woman. She’s mature, confident and feels comfortable lounging in her bathing suit anywhere in the world.
Website & Photography
Packaging and Tags