CAMPAIGN . WEB . SOCIAL
Sapient . Art Director . 2014
The microsite is a essentially a live-feed of the bike surrounded by the lights. You can change the camera and turn on a light by sharing it. There's also a countdown to a tease. This tease might be the bike being turned on, or turning on the headlights. Once all the lights are on we populate the site with photos, videos, specs and an opportunity to see the bike in person.