BRANDING . TRADITIONAL
Wunderman Thompson . Associate Creative Director . 2019 – 2020
ECD: Cass Zawadowski . ACD: Karen Oakley . Copywriter: Brian Freitas . Design Director: Mike Butler . Art Director: Freya McIsaac
FIGR has been growing rapidly during the first 2 years since legalization. Unfortunately, the naming system they had created wasn't flexible enough or informative enough to help consumers navigate their lineup.
Consumers are looking simple ways to identify cannabis products that are right for them.
What we did:
We created a naming system along with a visual style based on the consumers need state so that it is easy to navigate and flexible enough to expand with the FIGR portfolio.