CHURCH'S CHICKEN
THE COLLECTION HAS LANDED

TV . PR
Wunderman Thompson . Creative Director . 2020 – 2021
ECD: Cass Zawadowski . ACD Copywriter: Karen Oakley

Challenge

Every year Church's has it's annual Lent promotion that includes chicken tenders and Shrimp. This year they decided to completely revamp their chicken tender recipe.

Insight

With the new tenders recipe and a good sized portion of shrimp to go with it. This has to be the most anticipated drop of the season.

What we did:

Taking inspiration from spring fashion drops, we created a campaign fit for the hottest new collection of the season. Only we did it for Church's Chicken. Dramatic lighting and slick photography turned the iconic Church's test kitchen into a fashion shoot. And rather than just putting it on the menu, we created a lookbook.

We also created a lookbook. Here's a vid. And here's some press: Adage article . PDF