Church's Chicken
Collection has Landed

The chicken wars are pretty real. And Church’s Chicken is a player, in it’s own right. And when they completely revamped their chicken tender recipe, they came to us. Rather than jump on something really gimmicky, we knew that we wanted to keep the focus on the chicken. So we took a page out of the hottest clothing trends and created a campaign that put the chicken and shrimp in the spotlight, literally.

The lookbook.

No drop is complete without the lookbook. We took a basket full of the best looking chicken tenders in Texas and gave them the full fashion shoot treatment. It was a full day of propping, primping and parading these gorgeous tendies. We then gave them each a name, a backstory and a full spread in our Texas Tenders Lookbook. We sent this book through PR to key influencers and social media advocates to get some buzz around the launch.