jeremy lenz
creative & art direction

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Church's Chicken
Collection has Landed

Multi touch-point campaign. Wunderman Thompson . Associate Creative Director . 2020 – 2021
ECD: Cass Zawadowski . ACD Copywriter: Karen Oakley

Lookbook Case Study

The chicken wars are pretty real. And Church’s Chicken is a player, in it’s own right. And when they completely revamped their chicken tender recipe, they came to us. Rather than jump on something really gimmicky, we knew that we wanted to keep the focus on the chicken. So we took a page out of the hottest clothing trends and created a campaign that put the chicken and shrimp in the spotlight, literally.

 


 

30 second spot. TV & online.

It started on TV.

Church’s TV spots have always focused on quality ingredients and beauty shots of the food. With a concept like this we were able to maintain the classic Church’s Chicken spot all while building a rich story around the how the Collection has Landed.

The lookbook.

No drop is complete without the lookbook. We took a basket full of the best looking chicken tenders in Texas and gave them the full fashion shoot treatment. It was a full day of propping, primping and parading these gorgeous tendies. We then gave them each a name, a backstory and a full spread in our Texas Tenders Lookbook. We sent this book through PR to key influencers and social media advocates to get some buzz around the launch.

 

Life360 “Parent Puberty”

Life360 “Parent Puberty”

Theraflu “Right to Recover”

Theraflu “Right to Recover”

FIGR “Go Sessions”

FIGR “Go Sessions”

Church’s Chicken “The Collection has Landed”

Church’s Chicken “The Collection has Landed”

Buckley’s “No Time for Sick”

Buckley’s “No Time for Sick”

Volvo “Candanavia”

Volvo “Candanavia”

McDonalds “Canadian Farmers”

McDonalds “Canadian Farmers”

Durex “Savvy Lovers”

Durex “Savvy Lovers”

BMW “8 Series”

BMW “8 Series”

Mastermind Toys “Shopping Experience”

Mastermind Toys “Shopping Experience”

Xbox “State of Decay 2”

Xbox “State of Decay 2”

Amazon “Fire Tablet”

Amazon “Fire Tablet”

jeremy lenz
creative & art direction

toronto canada  jeremy.lenz.ad@gmail.com