BRINGIN' IT ALL BUT THE BONE
Wunderman Thompson . Creative Director . 2021
CD: Jen Barclay . ACD Copywriter: Karen Oakley
Church's was looking to get some buzz around their new boneless products: Texas Tenders and Chicken Sandwich.
Church's has a history of great bone-in friend chicken, they're famous for it. So famous that it overshadows their boneless products.
What we did:
We created a campaign that used Church's heritage of exceptional bone-in fried chicken and brought it to boneless. It's the same batter, the same care, the same chicken you love, just boneless.