CANADA'S NEXT TOP AD EXEC

CAMPAIGN . PRINT . OUTDOOR
McCann . Art Director . 2011 – 2012

Challenge

This McMaster initiative, sponsored by Chevrolet Canada, had marketing students from around the country all fighting to show the advertising world that they are the next top ad exec. 

Insight

The whole purpose of going to school is to get a job – which is exactly what Canada’s Next Top Ad Exec does. It provides real world  experience, real world contacts, and most important of all, a real world career.

Idea

School isn’t the real world, Canada’s Next Top Ad Exec is.

Entry Point.

The campaign was centred around visualizing motivational quotes meant to inspire the students to be a part of the contest. These executions turned into posters, wildpostings and banners.

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