CADILLAC CTS COUPE

CAMPAIGN . WEB
McCann . Art Director . 2010 – 2011

Challenge

The CTS Coupe has everything the standard CTS has, it’s just a whole lot better looking.

Insight

As the sexier CTS, it’s probably just as vane as the people who want one.

Idea

Let’s build on the vanity and use it show off everything the CTS Coupe has to offer.

Reflections.

The site for this Cadillac explores its two competing sides. One side is the science behind its power. The other side is the art of this beauty. At any point in the site the user can switch sides and angles of the vehicle to get the full story.

Featured in Applied Arts

  

Here's a video of the transitions that were created for the experience.