FOR EVERY SICK PERSON
SOCIAL CAMPAIGN . PR . UX & DESIGN
Wunderman Thompson . Creative Director . 2018 – PRESENT
ECD: Cass Zawadowski . ACD Copywriter: Karen Oakley . Copywriter: Erin Beaupre
No time for sick
Buckley's is turning 100. That's a big milestone.
Buckley's has always been known for tasting awful. That's why it works so well.
What we did:
Working with our brand partners at Saatchi, we created a holistic campaign celebrated the Buckley's reaction. Saatchi focused on creating an amazing installation that feature 100 photos of bad taste faces on a Toronto subway. We created animated gifs and videos with the same actors to spread the bad taste face online.