BUCKLEY'S
FOR EVERY SICK PERSON
SOCIAL CAMPAIGN . PR . UX & DESIGN
Wunderman Thompson . Creative Director . 2018 – PRESENT
ECD: Cass Zawadowski . ACD Copywriter: Karen Oakley . Copywriter: Erin Beaupre
No time for sick
Challenge
Buckley's has a strong brand in broadcast, but it has struggled to translate that brand to digital and social.
Insight
If you’re like most Canadians, you’re probably super busy, so getting sick really messes up your day-to-day. Suddenly, even the simplest tasks become snotty disasters. It’s tough, but life must go on. Buckley’s is the hero you need to get your life back on track.
What we did:
With 2 days and 4 actors we create a huge suite of content that spoke to as many people as possible. Each piece of content targeted a specific affinity showing just how difficult it is get anything done when you're sick.
100 Years
Challenge
Buckley's is turning 100. That's a big milestone.
Insight
Buckley's has always been known for tasting awful. That's why it works so well.
What we did:
Working with our brand partners at Saatchi, we created a holistic campaign celebrated the Buckley's reaction. Saatchi focused on creating an amazing installation that feature 100 photos of bad taste faces on a Toronto subway. We created animated gifs and videos with the same actors to spread the bad taste face online.
We also created a spotify playlist to accompany the campaign. The playlist ran through the 100 worst songs of the past 100 years. 1 for each year.
Buckleys.ca
