TASTE THE FREEDOM
BRANDING . WEB . OUTDOOR . CAMPAIGN
No Agency . Creative Director, Designer . 2013 – 2015
Bourbon Week was an opportunity to discover some of the best Bourbons the US has to offer right here in Toronto. Restaurants and Bars each picked a night, a theme and created some Bourbon specific meals and drinks.
Bourbon is not a Canadian thing. We’re used to Rye and Whiskey.
Use Bourbon's iconic American roots to build interest in the local events.
In the first year we really went all-American for this campaign. Using bombers, eagles and the all important 2nd amendment to help you feel ‘Murican for just one week. We also created several collectable “flag” posters for each event.
We continued to build on that American theme, however we decided to take it a bit more seriously. We still used iconic American imagery, but mixed it with the rich tones and taste of Bourbon.