Wunderman Thompson . Creative Director . 2018 – 2019
ECD: Cass Zawadowski . Copywriter: Erin Beaupre . Designer: Harry Kim
BMW needed to bring in an ultra luxury and convince them that pre-ordering was the only way to get the exclusive 8 series.
The audience for the 8 series is looking to be catered to. They are looking for an experience that goes beyond the everyday.
What we did:
We created a unique pre-order experience specifically designed for our high-end market. This pre-order experience was accessible at sponsored red carpet as well as through an exclusive CRM campaign.