Preoder microsite . Wunderman Thompson . Associate Creative Director . 2018
ECD: Cass Zawadowski . ACD Copywriter: Erin Beaupre . Designer: Harry Kim
As part of the launch for the highly coveted 8 Series, BMW was looking to build some buzz with a one of kind preorder. BMW had never allowed preorders before and wanted this to be something special that didn't feel like the normal BMW.ca experience.
A luxury experience.
We gated this experience with a pin that you could only obtain if you were in the luxury class of car buyers in our crm system. The experience itself is a single page that gives our high end clients an exclusive introduction to the new vehicle. The site was optimized for mobile as well as tablets and kiosks that were used at exclusive BMW events.
Everything in one page.
We packed more than 15 pages worth of content in single scroll. Explore the materials, performance and the innovation behind the 8 series through a series of full screen carousels.
Make it yours.
The full experience all leads to configuring your 8 series and preordering it so that you get first dibs on this once in a lifetime BMW.
Beyond the 8.
The success of the 8 series preorder campaign led to BMW extending preorders to other luxury vehicles. Starting with X7 we turned the 8 series experience into a templates that can updated quickly for any new vehicle.