Social Campaign . Wunderman Thompson . Associate Creative Director . 2018
ECD: Cass Zawadowski . Copywriter: Karen Oakley
Amazon had a very unique problem with their Fire Tablet. It's a popular gift because of its price point. But the people that received a Fire Tablet didn't know what to do with it. So it would sit around not getting used. We created a campaign that heavily targeted current owners through social with short fun walkthroughs on how to use your Fire Tablet.
We created multiple unique videos that showcased the features in the Fire tablet. They're cute, fun and eye catching, showing how the Fire tablet can be integrated into your day.