30 HOUR FAMINE
CAMPAIGN . WEB
McCann . Art Director . 2012
We start with an introduction. Posters in schools and churches introducing the program and enticing the kids to go online and start their own donation page.
The donation page is the hub. This is where you get to see your faminal grow and learn about all the good that it’s doing around the world. It’s also where you can collect donations online.
It makes sense that your faminal makes an appearance at the event. Custom t-shirts with your faminal show everyone how you’ve helped raise money.