ART DIRECTOR (ACD)
Hi. I'm an Art Director, currently working in Toronto as an Associate Creative Director at Wunderman Thompson. I'm always curious, always looking to be challenged and constantly experimenting and pushing every project I work on. I started in digital but I've since blurred the lines between digital and brand, data and emotion, experience and resonance. And now that I'm managing a few teams of junior creatives, it's exciting watching them challenge themselves. Thanks for looking.
Campaign. Broadcast. Print. Stunt.
THE COLLECTION HAS LANDED
This campaign was inspired by fashion launches. We even created a lookbook for the hottest chicken tenders of the season.
Branding. Campaign. Packaging. OOH. Website.
We rebranded and completely renamed a cannabis line that make sense, whether your 420 seasoned or it's your first time.
Unique preorder pages for BMW's most coveted cars.
Campaign. Broadcast. OOH.
WELCOME TO CANDANAVIA
If there ever was an Canadian car company, it'd be Volvo. This campaign highlighted the similarities between Sweden and Canada, building trust in a brand you might not have considered before.
Event. Influencers. Content.
STATE OF DECAY 2
This is an influencer campaign brought to the next level. Rather than just sending them the game, we gave them a once in a lifetime experience that had them talking about State of Decay for months.
Stunt. Packaging. Website.
100% CANADIAN. 100% REAL
Along with a refreshed look for the extremely successful "Our food. Your Questions." we launched an activation that brought McDonalds to your local grocery store. Further proving that our food is 100% real and 100% Canadian.
Campaign. Social. Content. Website. Stunt.
BUILDING A DIGITAL PRESENCE
This is 3 years of building an online presence for an ancient and beloved cough syrup brand.
Campaign. Broadcast. OOH. Social. Content.
We created a campaign that highlights all those little unseen things your partner does that really gets you going.
Campaign. Broadcast. Social. Content. Website.
Most smoking cessation campaigns are focused on older Canadians. We challenged our competitors by speaking directly to a younger audience. Convincing them that quitting smoking can change your life, but it doesn't have to change who you are.
Art Director (ACD)
Thanks for looking. Please reach out.