ART DIRECTOR (ACD)
Hi. I'm an Art Director, currently working in Toronto as an Associate Creative Director at Wunderman Thompson. I'm always curious, always looking to be challenged and constantly experimenting and pushing every project I work on. I started in digital but I've since blurred the lines between digital and brand, data and emotion, experience and resonance. And now that I'm managing a few teams of junior creatives, it's exciting watching them challenge themselves. Thanks for looking.
Branding. Campaign. Packaging. OOH. Website.
We rebranded and completely renamed a cannabis line that make sense, whether your 420 seasoned or it's your first time.
Unique preorder pages for BMW's most coveted cars.
Stunt. Packaging. Website.
100% CANADIAN. 100% REAL
Along with a refreshed look for the extremely successful "Our food. Your Questions." we launched an activation that brought McDonalds to your local grocery store. Further proving that our food is 100% real and 100% Canadian.
Digital. Online Shopping.
ONLINE TOY STORE
We set out to create an online toy store that was as fun as the in-store experience. The result was a robust e-commerce site back by utility and exploration.
Event. Influencers. Content.
STATE OF DECAY 2
This is an influencer campaign brought to the next level. Rather than just sending them the game, we gave them a once in a lifetime experience that had them talking about State of Decay for months.
BMW's X-Series SUV portfolio is built on 4 pillars: Style, Stance, Agility and Versatility. Our campaign and experience built stories around each pillar and each SUV.
Campaign. Social. Content. Website. Stunt.
BUILDING A DIGITAL PRESENCE
This is 3 years of building an online presence for an ancient and beloved cough syrup brand.
Campaign. Digital. Wed.
When it comes to purchasing a new SUV, our target does their research. So we tapped into that insight through digital display and YouTube Directors Mix, creating a campaign that rewards you for looking at the competition.
Campaign. Broadcast. Social. Content. Website.
Most smoking cessation campaigns are focused on older Canadians. We challenged our competitors by speaking directly to a younger audience. Convincing them that quitting smoking can change your life, but it doesn't have to change who you are.
Art Director (ACD)
Thanks for looking. Please reach out.