ART DIRECTOR (ACD)
Hi. I'm an Art Director, currently working in Toronto as an Associate Creative Director at Wunderman Thompson. I'm always curious, always looking to be challenged and constantly experimenting and pushing every project I work on. I started in digital but I've since blurred the lines between digital and brand, data and emotion, experience and resonance. And now that I'm managing a few teams of junior creatives, it's exciting watching them challenge themselves. Thanks for looking.
9 PROJECTS & 9 THINGS I'VE LEARNED
1 of 9
GO BEYOND THE BRIEF
Church's Chicken The Collection has Landed
This campaign was inspired by fashion launches. We even created a lookbook for the hottest chicken tenders of the season.
2 of 9
KEEP YOUR AUDIENCE CLOSE
FIGR Go Sessions
We rebranded and completely renamed a cannabis line that make sense, whether your 420 seasoned or it's your first time.
3 of 9
TARGET & PERSONALIZE
Buckley's Everyone gets sick
We targeted over a dozen affinity groups with over 100 unique pieces of content to create a campaign that spoke to everyone.
4 of 9
BUILD TRUST THROUGH RELEVANCE
If there ever was an Canadian car company, it'd be Volvo. This campaign highlighted the similarities between Sweden and Canada, building trust in a brand you might not have considered before.
5 of 9
EXPERIENCED BY SOME. ENJOYED BY MANY
XBOX State of Decay 2
This is an influencer campaign brought to the next level. Rather than just sending them the game, we gave them a once in a lifetime experience that had them talking about State of Decay for months.
6 of 9
KEEP IT FRESH
McDonalds 100% Canadian. 100% Real
Along with a refreshed look for the extremely successful "Our food. Your Questions." we launched an activation that brought McDonalds to your local grocery store. Further proving that our food is 100% real and 100% Canadian.
7 of 9
SHOW OFF YOUR INSIGHT
Durex Savvy Lovers
We created a campaign that highlights all those little unseen things your partner does that really gets you going.
8 of 9
CHALLENGE THE STATUS QUO
THRIVE Gum We Thrive
Most smoking cessation campaigns are focused on older Canadians. We challenged our competitors by speaking directly to a younger audience. Convincing them that quitting smoking can change your life, but it doesn't have to change who you are.
9 of 9
CALL OUT YOUR COMPETITION
VW No Competition
When it comes to purchasing a new SUV, our target does their research. So we tapped into that insight through digital display and YouTube Directors Mix, creating a campaign that rewards you for looking at the competition.
10 of 9
Church's Chicken Bringin' it all but the bone
Church's is famous for bone-in fried chicken, so famous that it overshadows their boneless products. We used that fame to help you see boneless differently.