ART DIRECTOR (ACD)
Hi. I'm an Art Director, currently working in Toronto as an Associate Creative Director at Wunderman Thompson. I'm always curious, always looking to be challenged and constantly experimenting and pushing every project I work on. I started in digital but I've since blurred the lines between digital and brand, data and emotion, experience and resonance. And now that I'm managing a few teams of junior creatives, it's exciting watching them challenge themselves. Thanks for looking.
Branding. Campaign. Packaging. OOH. Website.
We rebranded and completely renamed a cannabis line that make sense, whether your 420 seasoned or it's your first time.
Stunt. Packaging. Website.
100% CANADIAN. 100% REAL
Along with a refreshed look for the extremely successful "Our food. Your Questions." we launched an activation that brought McDonalds to your local grocery store. Further proving that our food is 100% real and 100% Canadian.
Unique preorder pages for BMW's most coveted cars.
Branding. Packaging. Website.
HANDMADE IN HAMILTON
This Hamilton Beard and Soap Company has grown quite a bit over the few years since I helped them start the business with a unique look.
Campaign. Broadcast. Social. Content. Website.
Most smoking cessation campaigns are focused on older Canadians. We challenged our competitors by speaking directly to a younger audience. Convincing them that quitting smoking can change your life, but it doesn't have to change who you are.
Campaign. Broadcast. OOH. Social. Content.
We created a campaign that highlights all those little unseen things your partner does that really gets you going.
Branding. Campaign. Website.
ONTARIO BEER EVENTS
I helped start this small event series in Toronto and stayed on for several years continuing to build the look while it grew.
Campaign. Broadcast. OOH.
WELCOME TO CANDANAVIA
If there ever was an Canadian car company, it'd be Volvo. This campaign highlighted the similarities between Sweden and Canada, building trust in a brand you might not have considered before.
Campaign. Broadcast. Print. Stunt.
THE COLLECTION HAS LANDED
This campaign was inspired by fashion launches. We even created a lookbook for the hottest chicken tenders of the season.
Art Director (ACD)
Thanks for looking. Please reach out.