Aim for Change
Client: 97percent
Agency: Wunderman Thompson Toronto / NYC
ACD: Jer Lenz
ACD: Sucheta Shankar
CCO: Ari Elkouby
CCO: Tom Murphy
Design Director: Mike Butler

Research has shown that gun owners support 4 key laws that mitigate gun related homicides by 28%. This inspired the petition only a gun owner can sign.

Multiple Award winner. Coming soon.
Aim for Change PR Video.